Marketing Paln - 7194 Words

2009 MARKETING PLAN Dominic Darbyshire Group 12 Thai Ngoc Minh Chau-s3210023 Le Ngoc Kim Ngan-s3192837 Thai Thi Hong Nhung-s3193525 Le Anh Tai-s3192453 Le Nguyen Hong Van-s3210260 TABLE OF CONTENTS I. EXECUTIVE SUMMARY 3 II. INTRODUCTION 4 III. SITUATION ANALYSIS 5-10 1. Macro Environment 5-7 2. Micro Environment 8-10 IV. SWOT ANALYSIS 11-13 V. OBJECTIVE 14 VI. SEGMENTATION, TARGETING AND POSITIONNING 15-19 1. Market segmentation 15 2. Market targeting 16 3. Market positioning 16-17 * Position map 18-19 VII. MARKETING MIX STRATEGY 20-33 1. Product Strategy 20-22 2. Price Strategy 23-25 3. Place Strategy 26-27 4. Promotion Strategy†¦show more content†¦However, in 1971, the business incorporated under name of Esprit De Corp. and had seven product lines when they met Michael Ying. Nowadays, it appears in more than 50 countries and has 12 production lines, included for men, women and kids to increase sales and maintain its sustainable development. Esprit has been become one of the most strong and successful brand not only in Asian fashion industry but also in other areas. Actually, it has more than 640 freestanding stores and over 12,000 wholesale cust omers which increase year by year. Esprit came to Vietnam in 2007 which was first store at Hanoi capital and expands itself in Ho Chi Minh City too. Their cloths have attracted Vietnamese customers because of its features, refined color and variety of types. Now, Esprit is also the one that is popular and favorite’s clothes of many young Vietnamese customers. On the other hand, because looking at potential fashion industry in Vietnam, the numbers of international firms and homemade companies increase steadily such as Levi s, Timberland, Mango, GUESS, Giordano, JEANSWEST, Bossini, Miss Sixty amp; Energie, United Color of Benetton have joined and gain market share. Therefore, in this top competition, to survive, maintain and succeed in this business, Esprit has to analysis its situation and use the marketing strategies mix in possibleShow MoreRelatedA Critical Study On Marketing Planning4038 Words   |  17 Pages Title: A Critical study on Marketing Planning Module Name: Marketing Planning Student Name: Sad Uddin Student ID: Lcc20135522 Date of Submission: 07/07/2014 Executive Summary: Today it is said that customer is the king of new business world. It is consider customers are the key place in new business. Global business process is always changing for only one reason is customer. Customer’s interest is influenced by various factors such as environment, culture, technology and soRead MoreThe At The Gym Or Wellness Club Essay2761 Words   |  12 Pagesimpractical for one specialist to visit each site, so we can make a group of these wellbeing specialists. Case in point to cover entire wellington locale which has 10 jetts, there would be need of 2 specialists to cover each site once in a week. Marketing Strategy 1) Ansoff theory: -The reason this hypothesis is to help administrators to develop business through new or existing items in new or existing business. A percentage of the showcasing systems that flies take after are as per the following:Read MoreSample Resume : Supply Chain3026 Words   |  13 Pagesnot atempeted by SCOR, the BP activity is not described by SCOR.It inclues: sales and marketing demaid or demand generating concept research and rechonology dev concept product dev prost delivery customer support0. Basic mangement process: All the pcoess are related to the planning, plan- source -make deliver-return provide the organizational studure of the scor model Scopes of Basic Management Process: paln, pallning is tool to maintain. source: deliver: delivery of products to the customerRead More operation management3727 Words   |  15 Pagesaccount or not. Customers choose 1 if they have an existing account or choose 2 if they want to open a new account. Customers wait for the service representative to open a new account if they choose 2. Next,customers choose between the options of marketing an order, canceling an order, or talking to a customer representative for questions and/or complaints. If customers choose to make an order, then they specify the order type as book or a music CD, and a specialized customer representative for books