Effect of Early Numeracy Learning on Numerical Reasoning

Effect of Early Numeracy Learning on Numerical Reasoning FROM NUMERICAL MAGNITUDE TO FRACTIONS Early understanding of numerical magnitude and proportion is directly related to subsequent acquisition of fraction knowledge Abstract Evidence from experiments with infants concerning their ability to reason with numerical magnitude is examined, along with the debate relating to the innateness of numerical reasoning ability. The key debate here concerns performance in looking time experiments, the appropriateness of which is examined. Subsequently, evidence concerning how children progress to reasoning with proportions is examined. The key focus of the debate here relates to discrete vs continuous proportions and the difficulties children come to have when reasoning with discrete proportions specifically. Finally, the evidence is reviewed into how children come to reason with fractions and, explicitly, the difficulties experienced and why this is the case. This is examined in the context of different theories of mathematical development, together with the effect of teaching methods. Early understanding of numerical magnitude and proportion is directly related to subsequent acquisition of fraction knowledge Understanding of magnitude and fractions is crucial in contemporary society. Relatively simple tasks such as dividing a restaurant bill or sharing cake at a birthday party rely on an understanding of these concepts in order to determine how much everyone requires to pay towards the bill or how much cake everyone can receive. Understanding of these concepts is also required to allow calculation of more complex mathematical problems, such as solving equations in statistical formulae. It is therefore evident that a sound understanding of magnitude and fractions is required in everyday life and whilst most adults take for granted the ability to calculate magnitudes and fractions, this is not so for children, who require education to allow the concepts to be embedded into their understanding. De Smedt, Verschaffel, and Ghesquià ¨re (2009) suggest that children’s performance on magnitude comparison tasks predicts later mathematical achievement, with Booth and Siegler (2008) further arguing for a causal link between early understanding of magnitude and mathematical achievement. Despite these findings, research tends to highlight problems when the teaching of whole number mathematics progresses to teaching fractions. Bailey, Hoard, Nugent, and Geary (2012) suggest that performance on fraction tasks is indicative of overall mathematics performance levels, although overall mathematical ability does not predict ability on these tasks. This article reviews the current position of research into how young children, between birth and approximately seven years of age come to understand magnitude and how this relates to the subsequent learning of fractions. By primarily reviewing research into interpretation of numerical magnitude, the first section of this paper will have a fairly narrow focus. This restriction is necessary due to the large volume of literature on the topic of infant interpretation of magnitude generally and is also felt to be appropriate due to the close link between integers, proportions and fractions. An understanding of magnitude is essential to differentiate proportions (Jacob, Vallentin, Nieder, 2012) and following the review of literature in respect of how magnitude comes to be understood, the paper will review the present situation in respect of how young children understand proportions. Finally, the article will conclude with a review of where the literature is currently placed in respect of how young children’s understanding of magnitude and proportion relates to the learning of fractions and briefly how this fits within an overall mathematical framework. Is the understanding of numerical magnitude innate? There are two opposing views in respect of the innateness of human understanding of number and magnitude. One such view suggests that infants are born with an innate ability to carry out basic numerical operations such as addition and subtraction (Wynn, 1992, 1995, 2002). In her seminal and widely cited study, Wynn (1992) used a looking time procedure to measure the reactions of young infants to both possible and impossible arithmetical outcomes over three experiments. Infants were placed in front of a screen with either one or two objects displayed. A barrier was then placed over the screen, restricting the infants’ view, following which an experimenter either â€Å"added† or â€Å"removed† an item. The infants were able to see the mathematical operation taking place due to a small gap at the edge of the screen which showed items being added or subtracted, but were not able to view the final display until the barrier was removed. Following the manipulation and r emoval of the barrier, infants’ looking times were measured and it was established that overall infants spent significantly more time looking at the impossible outcome than the correct outcome. These results were assumed to be indicative of an innate ability in human infants to manipulate arithmetical operations and, accordingly, distinguish between different magnitudes. The suggestion of an innate human ability to manipulate arithmetical operations is given further credence by a number of different forms of replication of Wynn’s (1992) original study (Koechlin, Dehaene, Mehler, 1997; Simon, Hespos, Rochat, 1995). Feigneson, Carey, and Spelke (2002) and Uller, Carey, Huntley-Fenner, and Klatt (1999) also replicated Wynn, although interpreted the results as being based on infant preference for object-based attention as opposed to an integer-based attention. Despite replications of Wynn (1992), a number of studies have also failed to replicate the results, leading to an alternative hypothesis. Following a failure to replicate Wynn, Cohen and Marks (2002) posit that infants distinguish magnitude by favouring more objects over less and also display a preference towards the number of objects which they have initially been presented, regardless of the mathematical operation carried out by the experimenter. This suggestion arises from the results of an experiment where Wynn’s hypothesis of innate mathematical ability was tested against the preference hypothesis noted above. Further evidence against Wynn (1992) exists following an experiment by Wakeley, Rivera, and Langer (2000), who argue that no systematic evidence of addition and subtraction exists, instead the ability to add and subtract progressively develops during infancy and childhood. Whilst this does not specifically support Cohen and Marks, it does cast doubt on basic arithme tical skills and, accordingly, the ability to work with magnitude existing innately. How do children understand magnitude as they age? By six-months old, it is suggested that infants employ an approximate magnitude estimation system (McCrink Wynn, 2007). Using a looking-time experiment to assess infant attention to displays of pac-men and dots on screen, infants appeared to attend to novel displays with a large difference in ratio (2:1 to 4:1 pac-men to dots, 4:1 to 2:1 pac-men to dots), with no significant difference in attention times to novel stimuli with a closer ratio (2:1 to 3:1 pac-men to dots, 3:1 to 2:1pac-men to dots). These results were interpreted to exemplify an understanding of magnitudes with a degree of error, a pattern already existing in the literature on adult magnitude studies (McCrink Wynn, 2007). Unfortunately, one issue in respect of interpreting the results of experiments with infants is that they cannot explicitly inform experimenters of their understanding of what has happened. It has been argued that experiments making use of the looking-time paradigm cannot be properly understood as exp erimenters must make an assumption that infants will have the same expectations as adults, a matter which cannot be appropriately verified (Charles Rivera, 2009; K. Mix, 2002). As children come to utilise language, words which have a direct relationship to magnitude (eg., â€Å"little,† â€Å"more,† â€Å"lots†) enter into their vocabulary. The use of these words allows researchers to investigate how they come to form internal representations of magnitude and how they are used to explicitly reveal understanding of such magnitudes. Specifically isolating the word â€Å"more†, children appear to develop an understanding of the word as being comparatively domain neutral (Odic, Pietroski, Hunter, Lidz, Halberda, 2013). In an experiment requesting children aged 2.0 – 4.0 (mean age = 3.2) to distinguish which colour on pictures of a set of dots (numeric task) or blobs of â€Å"goo† (non-numeric task) represented â€Å"more†, it was established that no significant difference exists between performance on both numeric and non-numeric tasks. In addition, it was found that children age approximately 3.3 years and above performed significantly above chance, whereas those children below 3.3 years who participated did not. This supports the assertion that the word â€Å"more† is understood by young children as both comparative and in domain neutral terms not specifically related to number or area. It could also be suggested that it is around the age of 3.3 years when the word â€Å"more † comes to hold some sort of semantic understanding in relation to mathematically based stimuli (Odic et al., 2013). It is difficult to compare this study to that of McCrink and Wynn (2007) due to the differing nature of methodology. It would certainly be of interest to researchers to investigate the possibility of some sort of comparison research, however, as it is unclear how the Odic et al. (2013) study fits with the suggestion of an approximate magnitude estimation system, notwithstanding the use of language. Generally, children understand numerical magnitude on a logarithmic basis at an early age, progressing to a more linear understanding of magnitude as they age (Opfer Siegler, 2012), a change which is beneficial. It is suggested that the more linear a child’s mental representation of magnitude appears, the better their memory for magnitudes will be (Thompson Siegler, 2010). There are a number of reasons for this change in understanding, such as socioeconomic status, culture and education (Laski Siegler, in press). In the remainder of this section, the understanding of magnitude in school age children (up to approximately seven years old) is reviewed, although only the effect of education will be referred to. The remainder of the reasons are noted in order to exemplify some issues which can also have an impact on children’s development of numerical magnitude understanding. As children age, the neurological and mental representations of magnitude encompass both numeric and non-numeric stimuli in a linear fashion (Opfer Siegler, 2012). On this basis, number line representations present a reasonable method for investigation of children’s’ understanding of magnitude generally. One method for examining number line representations of magnitude in children uses board games in which children are required to count moves as they play. Both prior to and subsequent to playing the games, the children involved in the experiment are then presented with a straight line, the parameters of which are explained, and requested to mark on the line where a set number should be placed. This allows researchers to establish if the action of game playing has allowed numerical and/or magnitude information to be encoded. In an experiment of this nature with pre-school children (mean age 4 years 8 months), Siegler and Ramani (2009) established that the use of a linea r numerical board game (10 spaces) enhanced children’s understanding of magnitude when compared to the use of a circular board game. It is argued that the use of a linear board game assists with the formation of a retrieval structure, allowing participants to encode, store and retrieve magnitude information for future use. Similar results have subsequently been obtained by Laski and Siegler (in press), working with slightly older participants (mean age 5 years 8 months), who sought to establish the effect of a larger board (100 spaces). In this case, the structure of the board ruled out high performance based on participant memory of space location on the board. In addition, verbalising movements by counting on was found to have a significant impact on retention of magnitude information. A final key question relating to understanding of magnitude relates to the predictive value of current understanding on future learning. When education level was controlled for, Booth and Siegler (2008) found a significant correlation between the pre-test numerical magnitude score on a number line task and post-test scores of 7 year-olds on both number line tasks and arithmetic problems, This discovery has been supported by a replication by De Smedt et al, (2009) and these findings together suggest that an understanding of magnitude is fundamental in predicting future mathematical ability. It is also clear that a good understanding of magnitude will assist children in subsequent years when the curriculum proceeds to deal more comprehensively with matters such as proportionality and fractions. From numerical magnitudes to proportions Evidence reviewed previously in this article tends to suggest that children have the ability to distinguish numerical magnitudes competently by the approximate age of 7 years old. Unfortunately, the ability to distinguish between magnitudes does not necessarily suggest that they are easily reasoned with by children. Inhelder and Piaget (1958) first suggested that children were unable to reason with proportions generally until the transition to the formal operational stage of development, at around 11-12 years of age. This point is elucidated more generally with the argument that most proportional reasoning tasks prove difficult for children, regardless of age (Spinillo Bryant, 1991). However, more recent research has suggested that this assertion does not strictly hold true, with children as young as 4 and 5 years old able to reason proportionally (Sophian, 2000). Recent evidence suggests that the key debate in terms of children’s ability to reason with proportions concerns t he distinction between discrete quantities and continuous quantities. Specifically, it is argued that children find dealing with problems involving continuous proportions simpler than those involving discrete proportions (Boyer, Levine, Huttenlocher, 2008; Jeong, Levine, Huttenlocher, 2007; Singer-Freeman Goswami, 2001; Spinillo Bryant, 1999). In addition, the â€Å"half† boundary is also viewed as being of critical importance in children’s proportional reasoning and understanding (Spinillo Bryant, 1991, 1999). These matters and suggested reasons for the experimental results are now discussed. Proposing that first order relations are important in children’s understanding of proportions, Spinillo and Bryant (1991) suggest that children should be successful in making judgements on proportionality using the relation â€Å"greater than†. In addition, it is suggested that the â€Å"half† boundary also has an important role in proportional decisions. Following an experiment which requested children make proportional judgements about stimuli which either crossed or did not cross the â€Å"half† boundary, it was found that children aged from approximately 6 years were able to reason relatively easily concerning proportions which crossed the â€Å"half† boundary. From these results, it was drawn that children tend to establish part-part first order relations to deal with proportion tasks (eg. reasoning that one box contains â€Å"more blue than white† bricks). It was also suggested that the use of the â€Å"half† boundary formed a fi rst reference to children’s understanding of part-whole relations (eg. reasoning that a box contained â€Å"half blue, half white† bricks). No express deviation from continuous proportions was used in this experiment and, therefore, the only matter which can be drawn from this result is that children as young as 6 years old can reason about continuous proportions. In a follow up experiment, Spinillo and Bryant (1999) again utilised their â€Å"half† boundary paradigm with the addition of continuous and discrete proportion conditions. Materials used in the experiment were of an isomorphic nature. The results broadly mirrored Spinillo and Bryant’s (1991) initial study, in which it was noted that the â€Å"half† boundary was important in solving of proportional problems. This also held for discrete proportions in the experiment despite performance on these tasks scoring poorly overall. Children could, however, establish that half of a continuous quantity is identical to half of a discrete quantity, supporting the idea that the â€Å"half† boundary is crucial to reasoning about proportions (Spinillo Bryant, 1991, 1999). Due to the similar nature of materials used in this experiment, a further research question was posited in order to establish whether a similar task with non-isomorphic constituents would have any impac t on the ability of participants to reason with continuous proportions (Singer-Freeman Goswami, 2001). Using models of pizza and chocolates for the continuous and discrete conditions respectively, participants carried out a matching task where they were required to match the ratio in the experimenters’ model with their own in either an isomorphic (pizza to pizza) or non-isomorphic (chocolate to pizza) condition. In similar results to the previous experiments, it was found that participants had less problems dealing with continuous proportions than discrete proportions. In addition, performance was superior in the isomorphic condition compared to the non-isomorphic condition. An interesting finding, however, is that problems involving â€Å"half† were successfully resolved, irrespective of condition, further adding credence to the importance of this feature. Due to participants in this experiment being slightly younger than those in Spinillo and Bryant’s (1991, 1999) experiments, it is argued that the â€Å"half† boundary may be used for proportional reasoning tasks at a very early age (Singer-Freeman Goswami, 2001). In addition to the previously reviewed literature, there is a vast body of evidence the difficulty of discrete proportional reasoning compared to continuous proportional reasoning in young children. Yet to be identified, however, is a firm reason as to why this is the case. Two specific suggestions as to why discrete reasoning appears more difficult than continuous reasoning are now discussed. The first suggestion is based on a theory posited by Modestou and Gagatsis (2007) related to the improper use of contextual knowledge. An error occurs when certain knowledge, applicable to a certain context, is used in a setting to which it is not applicable. A particular problem identified with this form of reasoning is that it is difficult to correct (Modestou Gagatsis, 2007). This theory is applied to proportional reasoning by Boyer et al, (2008), who suggest that the reason children find it difficult to reason with discrete proportions is because they use absolute numerical equivalence to explain proportional problems. Continuous proportion problems are presumably easier due to the participants using a proportional schema to solve the problem, whereas discrete proportions are answered using a numerical equivalence schema where it is not applicable. An altogether different suggestion for the issue is made by Jeong et al, (2007), invoking Fuzzy trace theory (Brainerd Reyna, 1990; Reyna Brainerd, 1993). The argument posited is that children focus more on the number of target partitions in the discrete task, whilst ignoring the area that the target partitions cover. It is the area that is of most relevance to the proportion task and, therefore, focussing on area would be the correct outcome. Instead, children appear to instinctively focus on the number of partitions, whilst ignoring their relevance (Jeong et al., 2007), thereby performing poorly on the task. From proportions to fractions In tandem with children’s difficulties in relation to discrete proportions, there is a wealth of evidence supporting the notion that fractions prove difficult at all levels of education (Gabriel et al., 2013; Siegler, Fazio, Bailey, Zhou, 2013; Siegler, Thompson, Schneider, 2011). Several theories of mathematical development exist, although only some propose suggestions as to why this may be the case. The three main bodies of theory in respect of mathematical development are privileged domain theories (eg. Wynn, 1995b), conceptual change theories (eg. Vamvakoussi Vosniadou, 2010) and integrated theories (eg, Siegler, Thompson, Schneider, 2011). In addition to the representation of fractions within established mathematical theory, a further dichotomy exists in respect to how fractions are taught in schools. It is argued that the majority of teaching of fractions is carried out via a largely procedural method, meaning that children are taught how to manipulate fractions with out being fully aware of the conceptual rules by which they operate (Gabriel et al., 2012). Discussion in this section of the paper will focus on how fractions are interpreted within these theories, the similarities and differences therein, together with how teaching methods can contribute to better overall understanding of fractions. Within privileged domain theories, development of understanding of fractions is viewed as secondary to and inherently distinct from the development of whole numbers (Leslie, Gelman, Gallistel, 2008; Siegler et al., 2011; Wynn, 1995b). As previously examined, it is argued that humans have an innate system of numerical understanding which specifically relates to positive integers, he basis of privileged domain theory being that positive integers are â€Å"psychologically privileged numerical entities† (Siegler et al., 2011, p. 274). Wynn (1995b) suggests that difficulty exists with learning fractions due to the fact that children struggle to conceive of them as discrete numerical entities. This argument is similar to that of Gelman and Williams (1998, as cited in Siegler et al., 2011) who suggest that the knowledge of integers presents barriers to learning about other types of number, due to distinctly different properties (eg. assumption of unique succession). Presumably, priv ileged domain theory views the fact that integers are viewed as being distinct in nature from any other type of numerical entity is the very reason for children having difficulty in learning fractions, as their main basis of numerical understanding prior to encountering fractions is integers. Whilst similar to privileged domain theories in some respects, conceptual change theories are also distinct. The basis of conceptual change theories is that concepts and relationships between concepts are not static, but change over time (Vamvakoussi Vosniadou, 2010). In essence, protagonists of conceptual change do not necessarily dismiss the ideas of privileged domain theories, but allow freedom for concepts (eg. integers) and relationships between concepts (eg. assumption of unique succession) to be altered in order to accommodate new information, albeit that such accommodation can take a substantial period of time to occur (Vamvakoussi Vosniadou, 2010). Support for conceptual change theory is found in the failure of children to comprehend the infinite number of fractions or decimals between two integers (Vamvakoussi Vosniadou, 2010). It is argued that the reason for this relates to the previously manifested knowledge of integer relations (Vamvakoussi Vosniadou, 2010) and that it is closely related to a concept designated as the â€Å"whole number bias† (Ni Zhou, 2005). The â€Å"whole number bias† can be defined as a tendency to utilise schema specifically for reasoning with integers to reason with fractions (Ni Zhou, 2005) and has been referred to in a number of studies as a possible cause of problems for children’s reasoning with fractions (eg. Gabriel et al., 2013; Meert, Grà ©goire, Noà «l, 2010). Siegler et al, (2011) propose an integrated theory to account for the development of numerical reasoning generally. It is suggested by this theory that the development of understanding of both fractions and whole numbers occurs in tandem with the development of procedural understanding in relation to these concepts. The theory claims that â€Å"numerical development involves coming to understand that all real numbers have magnitudes that can be ordered and assigned specific locations on number lines† (Siegler et al., 2011, p. 274). This understanding is said to occur gradually by means of a progression from an understanding of characteristic elements (eg. an understanding that whole numbers hold specific properties distinct from other types of number) to distinguishing between essential features (eg. different properties of all numbers, specifically their magnitudes) (Siegler et al., 2011). In contrast to the foregoing privileged domain and conceptual change theories, the inte grated theory views acquisition of knowledge concerning fractions as a fundamental course of numerical development (Siegler et al., 2011). Supporting evidence for this theory comes from Mix, Levine and Huttenlocher (1999), who report an experiment where children successfully completed fraction reasoning tasks in tandem with whole number reasoning tasks. A high correlation between performances on both tasks is reported and it is suggested that this supports the existence of a shared latent ability (Mix et al., 1999). One matter which appears continuously in fraction studies is the pedagogical method of delivering fraction education. A number of researchers have argued that teaching methods can have a significant impact on the ability of pupils to acquire knowledge about fractions (Chan, Leu, Chen, 2007; Gabriel et al., 2012). It is argued that the teaching of fractions falls into two distinct categories, teaching of conceptual knowledge and teaching of procedural knowledge (Chan et al., 2007; Gabriel et al., 2012). In an intervention study, Gabriel et al, (2012) segregated children into two distinct groups, the experimental group receiving extra tuition in relation to conceptual knowledge of fractions, with the control group following the regular curriculum. The experimental results suggested that improved conceptual knowledge of fractions (eg. equivalence) allowed children to perform better when presented with fraction problems (Gabriel et al., 2012). This outcome supports the view that more ef fort should be made to teach conceptual knowledge about fractions, prior to educating children about procedural matters and performance on fractional reasoning may be improved. Conclusion and suggestions for future research In this review, the process of how children come to understand and reason with numerical magnitude, progressing to proportion and finally fractions has been examined. The debate concerning the innateness of numerical reasoning has been discussed, together with how children understand magnitude at a young age. It has been established that children as young as six months old appear to have a preference to impossible numerical outcomes, although it remains unclear as to why this is. The debate remains ongoing as to whether infants are reasoning mathematically, or simply have a preference for novel situations. Turning to proportional reasoning, evidence suggests a clear issue when children are reasoning with discrete proportions as opposed to continuous ones. Finally, evidence concerning how children reason with fractions and the problems therein was examined in the context of three theories of mathematical development. Evidence shows that all of the theories can be supported to some ext ent. A brief section was devoted to how teaching practice effects children’s learning of fractions and it was established that problems exist in terms of how fractions are taught, with too much emphasis placed on procedure and not enough placed on conceptual learning. With the foregoing in mind, the following research questions are suggested to be a good starting point for future experiments: How early should we implement teaching of fraction concepts? Evidence from Mix et al, (1999) suggests that children as young as 5 years old can reason with fractions and it may be beneficial to children’s education to teach them earlier; Should fractions be taught with more emphasis on conceptual knowledge? References Bailey, D. H., Hoard, M. K., Nugent, L., Geary, D. C. (2012). Competence with fractions predicts gains in mathematics achievement. Journal of Experimental Child Psychology, 113, 447–455. Booth, J., Siegler, R. (2008). Numerical magnitude representations influence arithmetic learning. Child Development, 79, 1016–1031. Boyer, T. W., Levine, S. C., Huttenlocher, J. (2008). Development of proportional reasoning: where young children go wrong. Developmental Psychology, 44, 1478–1490. Brainerd, C. J., Reyna, V. F. (1990). Inclusion illusion: Fuzzy-trace theory and perceptual salience effects in cognitive development. Developmental Review, 10, 363–403. Chan, W., Leu, Y., Chen, C. (2007). Exploring Group-Wise Conceptual Deficiencies of Fractions for Fifth and Sixth Graders in Taiwan. The Journal of Experimental Education, 76, 26–57. Charles, E. P., Rivera, S. M. (2009). Object permanence and method of disappearance: looking measures further contradict reaching measures. Developmental Science, 12, 991–1006. Cohen, L. B., Marks, K. S. (2002). How infants process addition and subtraction events. Developmental Science, 5, 186–201. De Smedt, B., Verschaffel, L., Ghesquià ¨re, P. (2009). The predictive value of numerical magnitude comparison for individual differences in mathematics achievement. Journal of Experimental Child Psychology, 103, 469–479. Feigenson, L., Carey, S., Spelke, E. (2002). Infants’ discrimination of number vs. continuous extent. Cognitive Psychology, 44, 33–66. Gabriel, F., Cochà ©, F., Szucs, D., Carette, V., Rey, B., Content, A. (2012). Developing children’s understanding of fractions: An intervention study. Mind, Brain, and Education, 6, 137–146. Gabriel, F., Cochà ©, F., Szucs, D., Carette, V., Rey, B., Content, A. (2013). A componential view of children’s difficulties in learning fractions. Frontiers in psychology, 4(715), 1–12. Geary, D. C. (2006). Development of mathematical understanding. In D. Kuhn, R. Siegler, W. Damon, R. M. Lerner (Eds.), Handbook of child psychology: Vol 2, Cognition, Perception and Language (6th ed., pp. 777–810). Chichester: John Wiley and Sons. Inhelder, B., Piaget, J. (1958). The growth of logical thinking from childhood to adolescence. London: Basic Books. Jacob, S. N., Vallentin, D., Nieder, A. (2012). Relating magnitudes: the brain’s code for proportions. Trends in cognitive sciences, 16, 157–166. Jeong, Y., Levine, S. C., Huttenlocher, J. (2007). The development of proportional reasoning: Effect of continuous versus discrete quantities. Journal of Cognition and Development, 8, 237–256. Koechlin, E., Dehaene, S., Mehler, J. (1997). Numerical transformations in five-month-old human infants. Mathematical Cognition, 3, 89–104. Laski, E. V, Siegler, R. S. (in press). Learning from number board games: You learn what you encode. Developmental Psychology. Leslie, A. M., Gelman, R., Gallistel, C. R. (2008). The generative basis of natural number concepts. Trends in Cognitive Sciences, 12, 213–218. McCrink, K., Wy

Gorilla Tourism in Central Africa Essay

The present essay is an investigation of ethical challenges with regard to gorilla tourism in Central Africa region. The paper undertakes a thorough research on the concerned issue and explores many a facet of this area. The purpose of this investigation is to create a better understanding of the issues present in the region so that a practical approach can be adopted to address these issues. 2- Gorilla Tourism and Challenges Gorilla tourism is to date becoming a universally accepted activity because of certain positive signs for gorilla conservation, promotion, and future stability of the species in Africa. Gorilla tourism is also considered as an effective tool that can be made use of to foster the gorillas of African region. Another important point to note is that, today, gorilla tourism is seen as a successful business for the countries that utilize this tool for the purposes of gorilla conservation. They now receive ample volume of revenue in connection with gorilla tourism. Some of the countries like Rwanda, Uganda, and the Democratic Republic (DR) of Congo (ex-Zaire) are mentioned especially in this regard because of the revenues that they generate for the endangered gorilla species. However, with all these activities taking place, and more and more people from all parts of the world are moving toward African region for gorilla tourism, some other threats has risen. These range from disease to ethical treatment of the issues. How these challenges count toward gorilla tourism, and how they can be effectively confronted, is, then the central issue of today’s gorilla tourism in African region. This area is considered vital in conservation efforts of gorillas because of its impact on gorilla tourism (Homsy, 1999). Critics and experts state that in order to take Africa for future gorilla tourism, it is highly imperative to address such challenges as ethical issues; only this way will it be possible to reduce the widening gap between African and western nations; as well as, this is the way to promote successful gorilla tourism in Africa, a region tormented by war, internal political instability, and other grave issues. Cross-cultural communication is one solution which is being discussed in this connection through media communications. However, all these areas take ethical consideration as the core point of gorilla tourism (Okaka, 2007). 3- The Root Cause Although it has been noted that gorilla tourism is seen as one vital solution to a wide spectrum of problems present in central Africa that range from gorilla conservation to regional development, it is important to look at the core issue that is seen as basic to present day ethical challenges to gorilla tourism in central Africa. This takes as back into the past as several decades by which we can see that the region of central Africa is tormented by numerous political and tribal rivalries which gave way to several problems; but ethical challenges became all the more raging. This panoramic scene or tribal and political wars and conflicts in the region became all the bloodier in the 1990s. A number of countries and communities are seen involved in this struggle. The impact of these rivalries fell on gorilla tourism and ethical challenges became a critical area of discussion in this region. Hence, initiatives were taken to address these. However, today, the region is still in a position where still much is needed to be done (International Wildlife, 1999). 4- Challenges Looking specifically at the situation, it is revealed that with the initiatives to increase tourism in central Africa a number of challenges are coming to the forefront. Perhaps, the most critical of the challenges is the pressure being placed on ecological system of the region. This has mainly been caused the recent development of isolated areas for recreational purposes. The problem is so severe that is rings an alarming bell for the concerned authorities. For example, Mgahinga Gorilla National Park presents a bleak situation. Here, â€Å"gorilla deaths from infections have increased along the border as a result of more frequent trekking groups and human contact† [italic added]. Moreover, Rwenzori Mountains gives rise to another mounting problem in the region: wasted left behind in the area by nature hikers. This is seen as a serious health problem and a monstrous future challenge in the region regarding gorilla tourism. Ahead, we find other problem associated to the overall count of these issues. For instance, at present increasing amounts of complaints are registered among Ugandans with regard to the â€Å"trivialization of ethnic rituals for tourism†. Hinged on this very problem is the eviction of communities which have been there for centuries. The major purpose of this eviction is none other than the present trend of developing recreational parks and other protected zones for gorilla tourism. However, this is gaining wider criticism worldwide among critics and opposition among the local peoples. What is more? There is constant reference to the ethnic challenges linked to gender-related inequalities. In particular, â€Å"the rise in tourist-related prostitution and the transmission of HIV-AIDS† [italics added]. Furthermore, there is another ethical disparity rooted in the region with regard to women-centered labor work. Although women here are basic source of tourism handiwork, there is little that has been done to address their work-related problems. For instance, women who produce handicraft have to travel long distances every day only to get the required materials used in their handcraft products. With all these problems, there is still no certain word about political stability of the region which is seen a critical challenge for the present as well as for future development of gorilla tourism in Central Africa (Ringer, 2002). 5- Conclusion To address a number of present ethical challenges and to fight any future issues in the region, there have been quite a few collaborative efforts that have been initiated in Central African Region for as long as last 15 years. Although major programs are sponsored by single donors, there is one notable exception of Dzanga-Sangha Project. This project involves a number of working organizations such as WWF, GTZ, and Peace Corps and numerous other donors from US and Germany. There is mention that several of the informal initiatives undertaken to address ethical issues and other problems did not meet a successful standard in the region. However, it has been well recognized that transboundary management of ethical issues and natural resources is the key solution to major problems in the region. This has been recognized mainly due to the development of a tri-national park which spreads in Dzanga-Sandha. This has proved to be significant in days of conflict and numerous issues related to conflict situation (Blom and Yamindou, 2001). There are other number steps that are being taken to address challenges to gorilla tourism in the region. For instance, research regarding present issues and challenges is seen as a vital solution to a number of problems in the region (Green Campus, 2007). References Blom, A. , & Yamindou, J. (2001). A brief history of armed conflict and its impact on biodiversity in the Central African Republic. World Wildlife Fund, Inc. Retrieved on March 2 2009 from: http://www. worldwildlife. org/bsp/publications/africa/141/CAR. pdf Green Campus (2007). The AJ Environmental Education Directory 2007: Green Campus Life and Learning. Alternatives Journal. Volume: 33. Issue: 5. November-December 2007. Page Number: 15+. COPYRIGHT 2007 Alternatives, Inc. Homsy, J. (1999). Ape tourism and human diseases: how close should we get? Retrieved on March 2 2009 from: http://www. igcp. org/pdf/homsy_rev. pdf International Wildlife (1999). Soldiers in the Gorilla War. Magazine Title: International Wildlife. Publication Date: January 1999. COPYRIGHT 1999 National Wildlife Federation. Okaka, W. (2007). The role of media communications in developing tourism policy and cross-cultural communication for peace, security for sustainable tourism industry in Africa. Retrieved on March 2 2009 from: http://www. iipt. org/africa2007/PDFs/Okaka. pdf Ringer, G. (2002). Gorilla tourism: Uganda uses tourism to recover from decades of violent conflict. Alternatives Journal. Volume: 28. Issue: 4. Publication Date: Fall 2002. Page Number: 17+. COPYRIGHT 2002 Alternatives, Inc.

Why Everybody Is Talking About Sibling Profile Essay Samples...The Simple Truth Revealed

Why Everybody Is Talking About Sibling Profile Essay Samples...The Simple Truth Revealed What to Expect From Sibling Profile Essay Samples? Go through the instructions given in college to make sure your profile essay meets the perfect standards. Writing a profile essay for the very first time presents a challenge to a lot of students. It is a special kind of research project. Writing a compelling profile involves a couple of distinct components. The simplest way to figure out the form of an essay is to realize the writer's point of view. One of the most typical profile essay assignments is one where the author profiles a particular individual, offering information about who that person is and the reason why they are important. Since writing a profile essay can look like a tedious activity to some, ensuring that you've got the most suitable info, subject and knowing the right approach to write will provide you with a simpler experience. 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Starting with a conversation Is a superior approach to produce your essay captivating. It's possible for you to loca te a thriving essay example of someone's interview online. The One Thing to Do for Sibling Profile Essay Samples Books, magazines, and journals are some examples it is possible to utilize. You might need assistance from experienced writers, that's the reason why we offer cheap essay writing service. Our writers won't ever decline your purchase. Since profile writers aren't writing technical manuals or textbooks, they can select to define only terms that readers want to know to follow what's going on. Despite the fact that you read other successful essays, observe how they're written, how they're structured, their subject lines, the way the topic or the individual is introduced and the way the content is written in paragraphs. Usually, it should give an exhaustive idea about what your essay is all about in a couple of sentences. In an instance of a profile essay you may sum up a paragraph by giving the effect of the details explained. Your paragraphs do not connect one anot her's meaning in addition to the full thought of your essay may be incomprehensible.

Marketing Paln - 7194 Words

2009 MARKETING PLAN Dominic Darbyshire Group 12 Thai Ngoc Minh Chau-s3210023 Le Ngoc Kim Ngan-s3192837 Thai Thi Hong Nhung-s3193525 Le Anh Tai-s3192453 Le Nguyen Hong Van-s3210260 TABLE OF CONTENTS I. EXECUTIVE SUMMARY 3 II. INTRODUCTION 4 III. SITUATION ANALYSIS 5-10 1. Macro Environment 5-7 2. Micro Environment 8-10 IV. SWOT ANALYSIS 11-13 V. OBJECTIVE 14 VI. SEGMENTATION, TARGETING AND POSITIONNING 15-19 1. Market segmentation 15 2. Market targeting 16 3. Market positioning 16-17 * Position map 18-19 VII. MARKETING MIX STRATEGY 20-33 1. Product Strategy 20-22 2. Price Strategy 23-25 3. Place Strategy 26-27 4. Promotion Strategy†¦show more content†¦However, in 1971, the business incorporated under name of Esprit De Corp. and had seven product lines when they met Michael Ying. Nowadays, it appears in more than 50 countries and has 12 production lines, included for men, women and kids to increase sales and maintain its sustainable development. Esprit has been become one of the most strong and successful brand not only in Asian fashion industry but also in other areas. Actually, it has more than 640 freestanding stores and over 12,000 wholesale cust omers which increase year by year. Esprit came to Vietnam in 2007 which was first store at Hanoi capital and expands itself in Ho Chi Minh City too. Their cloths have attracted Vietnamese customers because of its features, refined color and variety of types. Now, Esprit is also the one that is popular and favorite’s clothes of many young Vietnamese customers. On the other hand, because looking at potential fashion industry in Vietnam, the numbers of international firms and homemade companies increase steadily such as Levi s, Timberland, Mango, GUESS, Giordano, JEANSWEST, Bossini, Miss Sixty amp; Energie, United Color of Benetton have joined and gain market share. Therefore, in this top competition, to survive, maintain and succeed in this business, Esprit has to analysis its situation and use the marketing strategies mix in possibleShow MoreRelatedA Critical Study On Marketing Planning4038 Words   |  17 Pages Title: A Critical study on Marketing Planning Module Name: Marketing Planning Student Name: Sad Uddin Student ID: Lcc20135522 Date of Submission: 07/07/2014 Executive Summary: Today it is said that customer is the king of new business world. It is consider customers are the key place in new business. Global business process is always changing for only one reason is customer. Customer’s interest is influenced by various factors such as environment, culture, technology and soRead MoreThe At The Gym Or Wellness Club Essay2761 Words   |  12 Pagesimpractical for one specialist to visit each site, so we can make a group of these wellbeing specialists. Case in point to cover entire wellington locale which has 10 jetts, there would be need of 2 specialists to cover each site once in a week. Marketing Strategy 1) Ansoff theory: -The reason this hypothesis is to help administrators to develop business through new or existing items in new or existing business. A percentage of the showcasing systems that flies take after are as per the following:Read MoreSample Resume : Supply Chain3026 Words   |  13 Pagesnot atempeted by SCOR, the BP activity is not described by SCOR.It inclues: sales and marketing demaid or demand generating concept research and rechonology dev concept product dev prost delivery customer support0. Basic mangement process: All the pcoess are related to the planning, plan- source -make deliver-return provide the organizational studure of the scor model Scopes of Basic Management Process: paln, pallning is tool to maintain. source: deliver: delivery of products to the customerRead More operation management3727 Words   |  15 Pagesaccount or not. Customers choose 1 if they have an existing account or choose 2 if they want to open a new account. Customers wait for the service representative to open a new account if they choose 2. Next,customers choose between the options of marketing an order, canceling an order, or talking to a customer representative for questions and/or complaints. If customers choose to make an order, then they specify the order type as book or a music CD, and a specialized customer representative for books